What India needs perhaps is a hybrid distribution model such as the pay-per-view plus theatrical release. At the average single ticket price for a multiplex, a pay-per-view allows families to watch premieres at home. This guarantees assured fees for producers that are paid by the platform upfront. However, the striking question is: Will the Indian audience embrace the pay-per-view model? For more information visit: https://www.spcinecorp.com/will-the-indian-audience-embrace-the-pay-per-view-model/
As the Indian theatres are entering into a new world the existing difference between commercial and art cinema seems to be blurring out. Movies with big stars and movies with newbies are all the same depending upon the content of the movie and how the audience responds to it. For more information visit: https://www.spcinecorp.com/the-blurring-lines-between-commercial-and-art-cinema/
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